More ways to communicate

We're always looking for good ways to engage our customers and fans. We need your feedback and opinions. The social networking world is growing faster than we can follow, but we want to follow, and be followed, so you can now follow us on Twitter.

http://twitter.com/eaurganic

C U in Cyberspace

-Happie

Science proves Shea Butter's beneficial properties

The moisturizing properties of Shea Butter have been well-known for a long time, now a scientific study provide proof of its benefits. Check out the article at:http://www.cosmeticsdesign.com/Product-Categories/Skin-Care/Moisturising-power-of-shea-butter-highlighted-by-scientific-studies/?utm_source=Newsletter_Product&utm_medium=email&utm_campaign=Newsletter%2BProduct

-Happie

Calling all "organics" - OTA is looking for a star!!!

This is a great initiative! The Organic Trade Association has launched campaign called "Organic: it's worht it!" It's a search for a spokesperson via YouTube. They don't want any celebrities, just regular organic fans. All you have to do is shoot a video of yourself explaining why you believe in organics and post on YouTube.

http://www.organicitsworthit.com/getinvolved.html

d'Avicenna is a member of the Organic Trade Association as well as a signer of the Compact for Safe Cosmetics

-Happie

SULFATE–FREE PRODUCTS ARE TOP OF MIND FOR TODAY’S CONSUMERS

Sulfate-free soaps and shampoos are quickly becoming the hottest trend in personal care products in North America. Sulfates, such as Sodium Lauryl Sulfate and Sodium Laureth Sulfate, are used in commercial products to increase foaming and provide stability. Based on data reviewed by the Safe Cosmetics Database, sulfates are connected to increased risk of developing cancer, developmental/reproductive toxicity and other health concerns.

eaurganic products do not contain any SLS. The new shampoos, body wash and liquid soap are formulated specifically to be sulfate-free without losing effectiveness or “suds” and are all the way through organic certified!

More truth about greenwashing and mislabeling

One more interesting article from Cosmetics Design.

http://www.cosmeticsdesign.com/Publications/Cosmetics/CosmeticsDesign-Europe.com/Products-Markets/Australian-authorities-take-action-over-organic-mislabelling/?c=%2FKx5isUd3PexWXQf24DE0g%3D%3D&utm_source=newsletter_daily&utm_medium=email&utm_campaign=Newsletter%2BDaily

Happie

The truth about greenwashing

Interesting read in this week's Cosmetics Design

http://www.cosmeticsdesign.com/Products-Markets/Why-no-one-is-fooled-by-greenwashing/?c=%2FKx5isUd3PcFl1r%2Fm0Ak5g%3D%3D&utm_source=newsletter_daily&utm_medium=email&utm_campaign=Newsletter%2BDaily

Happie

New! New! New!

Oooops, Shahin's done it again. We're launching a new line that we're very excited about! Check it out... it's a set of 6 products (2 shampoos, conditioner, body wash, body lotion, liquid soap) in 500ml bottles priced just right for all pockets. As always, all the products are certified organic, the packaging is recyclable, they're safe for the little ones, and they are as Canadian as the Maple Leaf. Look for them soon in your favourite stores.

-Happie