Our Lab

Kamal hard at work in our R&D lab!

We Are The Champions!

OK, so far it was us tooting our own horn, but now it's official: consumers love our products! Our Fortifying Shampoo was selected by a group of parent reviewers as an exceptional product for families! The Parent Tested Parent Approved (PTPA) bestowed upon our shampoo its seal or approval following a few weeks of thorough family usage. Whether it's Shahin's unrelenting dedication to using an undiluted formula (36% certified organic!), or whether is the complete absence of synthetic ingredients, whether it's the the recyclable pacakging or that it's sized right and priced right, we'll never know. What's for sure is that this is a WINNER! So, here's a big thank you to the parents who put us to the test, to the retailers who believe in us and support us and to all our partners, friends and fans who share our vision of clean, pure, effective products in harmony with nature.

See you on store shelves!

-Happie

Ready, set, launch!

After many weeks of hard work, today was the media launch of our new hair and body products! Check out our media release and the video interview with Shahin on the CNW (Canada Newswire) website

More ways to communicate

We're always looking for good ways to engage our customers and fans. We need your feedback and opinions. The social networking world is growing faster than we can follow, but we want to follow, and be followed, so you can now follow us on Twitter.

http://twitter.com/eaurganic

C U in Cyberspace

-Happie

Science proves Shea Butter's beneficial properties

The moisturizing properties of Shea Butter have been well-known for a long time, now a scientific study provide proof of its benefits. Check out the article at:http://www.cosmeticsdesign.com/Product-Categories/Skin-Care/Moisturising-power-of-shea-butter-highlighted-by-scientific-studies/?utm_source=Newsletter_Product&utm_medium=email&utm_campaign=Newsletter%2BProduct

-Happie

Calling all "organics" - OTA is looking for a star!!!

This is a great initiative! The Organic Trade Association has launched campaign called "Organic: it's worht it!" It's a search for a spokesperson via YouTube. They don't want any celebrities, just regular organic fans. All you have to do is shoot a video of yourself explaining why you believe in organics and post on YouTube.

http://www.organicitsworthit.com/getinvolved.html

d'Avicenna is a member of the Organic Trade Association as well as a signer of the Compact for Safe Cosmetics

-Happie

SULFATE–FREE PRODUCTS ARE TOP OF MIND FOR TODAY’S CONSUMERS

Sulfate-free soaps and shampoos are quickly becoming the hottest trend in personal care products in North America. Sulfates, such as Sodium Lauryl Sulfate and Sodium Laureth Sulfate, are used in commercial products to increase foaming and provide stability. Based on data reviewed by the Safe Cosmetics Database, sulfates are connected to increased risk of developing cancer, developmental/reproductive toxicity and other health concerns.

eaurganic products do not contain any SLS. The new shampoos, body wash and liquid soap are formulated specifically to be sulfate-free without losing effectiveness or “suds” and are all the way through organic certified!