Thursday, May 7, 2009

SULFATE–FREE PRODUCTS ARE TOP OF MIND FOR TODAY’S CONSUMERS

Sulfate-free soaps and shampoos are quickly becoming the hottest trend in personal care products in North America. Sulfates, such as Sodium Lauryl Sulfate and Sodium Laureth Sulfate, are used in commercial products to increase foaming and provide stability. Based on data reviewed by the Safe Cosmetics Database, sulfates are connected to increased risk of developing cancer, developmental/reproductive toxicity and other health concerns.

eaurganic products do not contain any SLS. The new shampoos, body wash and liquid soap are formulated specifically to be sulfate-free without losing effectiveness or “suds” and are all the way through organic certified!

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